3/26/2023 0 Comments Google analytics trafficbot![]() Unfortunately, for every useful bot that’s trying to make the internet a better place, there’s a ‘bad’ bot that’s been designed for something less wholesome. While indisputably effective (try uploading a video of yourself singing ‘Hotel California’ to YouTube and see what happens), there’s a growing consensus that these bots are generating unacceptably high levels of false positives, and unfairly penalizing original creators whose work bears a faint resemblance to previously copyrighted material. ![]() ![]() Using content recognition software, these bots analyze massive swathes of audio and visual content looking for waveforms and patterns that match the protected materials in their database. These are used to police creator platforms like YouTube and TikTok, to ensure that creators aren’t using copyrighted materials without permission. Page load time and responsiveness issues, broken links, and unoptimized images can all be quickly identified and solved with the help of site monitoring and maintenance bots. For larger sites, these ongoing checks are essential, to make sure your website is performing to a standard that keeps your visitors happy and engaged. Rather than crawling the wider web, these bots are used to focus on specific websites as a ‘health’ assessment tool. Web crawlers are also used by SEO tools such as SEMRush, SE Ranking and Moz to analyze and explore search engine results, allowing the user to optimize their content to rank higher in the search results. The crawler records any useful data about the page and adds the information to the existing data that’s held about that website in the search engine index. Every time a web page is uploaded to the internet, within a few weeks it’s (hopefully) been visited by a web crawler. Your modern search engine experience is only possible as a result of web crawler activity. Web crawlersĪlso known as spider bots, crawlers are one of the commonest (and most useful) bots on the internet. Here’s a few examples of the kind of bot traffic that makes 21st century life easier. The internet as we know it simply wouldn’t work without them, and lots of things we take for granted would be really difficult to achieve without the ‘good’ bots.īots are used to complete a massive variety of repetitive tasks, and can process data on a massive scale. The Good, The Bad, and The (Bot) Ugly Good Bots We’re going to step back today, and take a look at some of the main reasons why there’s so much bot traffic – and why some people even pay good money for bot traffic to their website. So…why do bots spend so much time online? What exactly are they up to, besides spreading propaganda and watching cat videos? Thankfully, there is a very quick and easy way to remove bot referral traffic from your Google Analytics account.If you’ve ever spent any time in Google Analytics, it should come as no surprise that nearly half of the global internet traffic now is non-human – in 2021, it was believed that more than 42% of all online activity was driven by the collective of traffic bots roaming wild through the cracks of the World Wide Web. ![]() “If you suddenly see a source you don’t recognize or one that seems fishy (e.g., “bot-traffic.icu”) suddenly giving you a thousand visits in a matter of days, you might have been the victim of some bot traffic infiltrating your GA account.” – Steve DiMatteo, Digital Content Director at Sixth City Marketing How to Remove It If you select Acquisition -> All traffic -> Referrals, and change your time frame, you will be able to see what types of referral traffic you have received. While there are many parts of your data that bots can impact that may alert you to some suspicious activity, the quickest way to see if you have bot traffic is to check your referrals. If any of the above scenarios fit your situation, it might be time to dig a little deeper. Your site could be falling victim to bot traffic, which is an ongoing, known issue that digital marketers have been dealing with for years. Have you recently seen spikes in your GA traffic that is outside of your normal range? Maybe you are noticing traffic from odd referral sources, or really high bounce rates? Marketers Have Been Reporting Bot Traffic in Google Analytics ![]()
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